ASPESI IN ATHENS
Kennedy has been phtographing and directing campaigns for many brands around the world in recent years along with a team of talented individuals like stylist Georgia Tal who is the leading face of the FW12 campaign for Aspesi that we photographed and directed in our hometown Athens and the port of Piraeus, showcasing the talents of the city.
A photographic narrative dedicated to the Greeks that represent the future - people who are making the difference with their work, undermining his conviction that Athens would move forward only by looking at its past. There are the Athenians who return, those who remained and the foreigners who move to the city, rendering the shift towards the new Hellenic future more evident.
"When I was asked to curate a story on my hometown Athens for ASPESI I immediately thought which side of the city is the one I want to portray. I always thought Athens is a city with one foot still in the past, and the other one moving ahead fast"
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